Type A, B and C Enterprises
A Gartner framework that classifies enterprises or their subdivisions according to a technology adoption profile. Classification is based not only on an enterprise’s current technology adoption strategy, but also on whether the strategy is supported by senior management and is adequately funded.
- Type A enterprises are typically technically aggressive and well-funded, and use IT to gain a competitive advantage.
- Type B enterprises, which are in the majority, are mainstream IT users with adequate funding that use IT for productivity.
- Type C enterprises are technologically conservative and risk-averse, and seek to control IT costs.
Recognizing an enterprise’s type offers company strategists a meaningful way to compare an enterprise’s use of technology against that of competitors, and to make decisions about when, how and where to adopt new technologies.